Cookie Policy

1. What Are Cookies

1.1 Definition

Cookies are small text files stored on your device when you visit our website or use our apps. They help us deliver a personalized, secure, and efficient user experience for our logistics platform.

1.2 Similar Technologies

We also use technologies like:

• Web Beacons: Tiny images that track user activity.
• Local Storage: Stores larger data sets in your browser.
• Session Storage: Temporary data for your current session.
• Pixels: Embedded codes for tracking in emails and pages.

2. Types of Cookies We Use

2.1 Essential Cookies

These cookies are critical for our website and apps to function:

• Authentication: Keep you logged into your account.
• Security: Protect against fraud and cyber threats.
• Load Balancing: Distribute server traffic efficiently.
• Session Management: Maintain your session state.

2.2 Performance Cookies

These cookies help us improve our platform:

• Analytics: Track page views and user behavior.
• Error Tracking: Detect and resolve technical issues.
• Speed Optimization: Enhance website loading times.
• Usage Statistics: Identify popular features.

2.3 Functional Cookies

These cookies enhance your experience:

• Preferences: Save your language and region settings.
• Customization: Store dashboard preferences.
• Form Data: Retain data entered in forms.
• Accessibility: Support accessibility settings.

2.4 Marketing Cookies

These cookies support our marketing efforts:

• Targeting: Display ads based on your interests.
• Retargeting: Show ads on other websites.
• Campaign Tracking: Measure ad campaign performance.
• Social Media: Enable sharing and integration.

3. How We Use Cookies

3.1 Website and App Functionality

Cookies enable us to:

• Maintain your login and preferences.
• Offer personalized logistics tracking and recommendations.
• Support booking and package tracking features.
• Ensure secure transactions and fraud prevention.

3.2 Analytics and Improvement

We use cookies to:

• Analyze user behavior and platform performance.
• Identify high-demand services like express delivery.
• Optimize website and app functionality.
• Test new features for better user experience.

3.3 Marketing and Advertising

Cookies help us:

• Deliver relevant ads for logistics services.
• Measure the success of marketing campaigns.
• Avoid repetitive ads.
• Integrate with social media for sharing.

4. Third-Party Cookies

4.1 Analytics Services

We use third-party analytics services including:

• Google Analytics: Website traffic and user behavior analysis
• Hotjar: User session recordings and heatmaps
• Mixpanel: Event tracking and user journey analysis

4.2 Advertising Partners

Our advertising partners may set cookies for:

• Google Ads: Targeted advertising and remarketing
• Facebook Pixel: Social media advertising and tracking
• LinkedIn Insight: Professional network advertising

4.3 Social Media Integration

Social media platforms may set cookies when you:

• Share content on social networks
• Use social login features
• View embedded social media content
• Interact with social media widgets

5. Cookie Duration

5.1 Session Cookies

These cookies are temporary and are deleted when you close your browser. They are used for essential website functionality and security.

5.2 Persistent Cookies

These cookies remain on your device for a specified period or until you delete them. Duration varies based on cookie type:

• Functional cookies: Up to 1 year
• Analytics cookies: Up to 2 years
• Marketing cookies: Up to 2 years
• Preference cookies: Up to 1 year

6. Managing Your Cookie Preferences

6.1 Browser Settings

You can control cookies through your browser settings:

• Chrome: Settings > Privacy and Security > Cookies
• Firefox: Options > Privacy & Security > Cookies
• Safari: Preferences > Privacy > Cookies
• Edge: Settings > Cookies and Site Permissions

6.2 Cookie Consent Manager

Our website includes a cookie consent manager that allows you to:

• Accept or reject different types of cookies
• Change your preferences at any time
• View detailed information about each cookie
• Withdraw consent for non-essential cookies

6.3 Opt-Out Options

You can opt out of specific tracking:

• Google Analytics: Use Google Analytics Opt-out Browser Add-on
• Advertising: Visit Digital Advertising Alliance opt-out page
• Social Media: Adjust privacy settings on respective platforms

7. Impact of Disabling Cookies

7.1 Essential Cookies

Disabling essential cookies may result in:

• Inability to log in to your account
• Loss of shopping cart contents
• Reduced security features
• Impaired website functionality

7.2 Non-Essential Cookies

Disabling non-essential cookies may result in:

• Less personalized experience
• Repeated display of the same advertisements
• Loss of preference settings
• Reduced website optimization

8. Mobile Applications

8.1 Mobile Tracking

Our mobile applications may use similar technologies including:

• Device identifiers and advertising IDs
• Local storage and app preferences
• Push notification tokens
• Location data (with permission)

8.2 Mobile Controls

You can control mobile tracking through:

• Device privacy settings
• App-specific privacy controls
• Advertising ID reset options
• Location services settings

9. International Considerations

9.1 GDPR Compliance

For users in the European Union, we comply with GDPR requirements including obtaining explicit consent for non-essential cookies.

9.2 Other Jurisdictions

We comply with applicable privacy laws in all jurisdictions where we operate, including India's Personal Data Protection regulations.

10. Updates to This Policy

We may update this Cookie Policy periodically to reflect changes in our practices or applicable laws. We will notify you of significant changes through our website or other communication channels.

11. Contact Information

If you have questions about our use of cookies or this policy: